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Benzinga
Benzinga
Business
Abbey Higginbotham

Are Brands Ready To Tokenize Loyalty? Rarible Co-Founder Offers Lessons From The NFT World

At the recent Benzinga Future of Digital Assets event, Alex Salnikov, co-founder and chief strategy officer of Rarible, joined a panel discussion led by Ian Horne, head of content for Money20/20 Amsterdam.

The conversation focused on the challenges and opportunities of integrating non-fungible tokens (NFTs) into brand loyalty strategies within the expanding Web3 ecosystem.

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