The good times of pandemic powersport purchases are over. They only could've lasted so long. And more and more manufacturers, especially for those which specialized in just one segment of the industry or those with higher-than-average prices, are feeling the heat.
But it's the former that's hurting today, as Arctic Cat snowmobiles announced it'd be laying people off, furloughing others, and pausing production until at least the new year as it grapples with today's reality. Ouch.
Arctic Cat's announcement comes as countless other powersport brands come to grips with lower consumer demand, higher interest rates, and less cash to go toward toys as economic turmoil spans the globe.