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Sou Fujimoto

Architect Sou Fujimoto explains how the ‘idea of the forest’ is central to everything

Graphic in red background and white fonts with the words 'sou fujimoto'.

A forest is more than an outdoor space filled with trees: it is a model for how we can live our lives and create architecture for the future. Growing up in northern Japan, I spent my childhood days playing in the forest. It was a place of intimacy, with many diverse areas yet nothing divided, everything softly interconnected. As we move into 2025, I see the forest as a model for architecture and society. It shows us how distinct identities can thrive in diversity while still being connected – and how harmony between humans and nature can be rediscovered.

Today feels like the dawn of a new modern age. It is a time of profound change – and change always sparks new ideas, concepts, designs. Our values are shifting, societies are evolving and this moment in history feels similar to the start of the 20th-century modern age, when new ideas deeply shaped how we went on to live and think.

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