Netflix has a difficult relationship with AI. That is, it keeps using it no matter how many times it gets caught. We've seen it called out several times already for suspect AI imagery, even in a true crime documentary. This time even one of its partners is unhappy.
Several fans had criticised Netflix for promoting Arcane Season 2 with an image that appeared to have been modified using generative AI to expand the canvas. Many people may consider this kind of use to be one of the more harmless forms of AI image editing, but the reaction shows that using any form of generative AI can land a brand in hot water.
