"Mid-price is the new sweet spot everywhere," finds a new analyst report from Newzoo on PC and console gaming, with $40 extraction shooter Arc Raiders and $50 turn-based RPG Clair Obscur: Expedition 33 helping to lead a wave of hits in this pricing bracket.
Newzoo examined launch MSRPs in 2025 across PC, PlayStation, and Xbox in the US, UK, Germany, France, Spain, and Italy. On PC, the firm found that games that cost more than $50 represent just 39% of revenue, but they're a much larger 79% on PlayStation and 76% on Xbox.
