Red Bull might still be the most synonymous brand when it comes to powersports, but if we're talking motorcycle racing, Monster Energy takes the crown, and the company has just extended its dominance.
Aprilia Racing recently announced that it signed a multi-year sponsorship agreement with Monster Energy, which began at the 2026 Grand Prix of Italy. By 2027, the brand will become the team's title sponsor. But the story is much bigger for Aprilia than simply getting another sponsor on board; it shows where the team is heading and how it's perceived overall.
