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Sport

Aprilia CEO is Worried About MotoGP’s Future, and He's Right to Worry

If car enthusiasts see Formula 1 as the ultimate playground for automotive engineering brilliance, MotoGP is the exact same thing, but for the two-wheeled world. It’s where motorcycle manufacturers flex the very best of what they’re capable of, and quite frankly, the breeding ground for a lot of the innovations we eventually see on production machinery.

But while MotoGP’s prestige remains unmatched, there’s no denying that the very reason it’s alive is thanks to the manufacturers who take part in it. And in recent times, the cost to go racing in the MotoGP has done nothing but skyrocket.

This exact sentiment was echoed by no one other than Aprilia CEO Massimo Rivola during the Aprilia launch event in Milan, Italy. Rivola didn’t mince words about the MotoGP’s escalating costs, even pointing directly to KTM’s financial struggles as a grim warning for the prestigious racing series.“I still believe that our sport, our business, is a bit too expensive,” Rivola told racing publication Crash.Net.

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