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The Guardian - AU
The Guardian - AU
Sport
Jack Snape

Approach to AFLW’s 10th season suggests some remain unconvinced of its value

AFL AFLW Andrew Dillon Seven Carlton Blues Channel Seven Collingwood
Jasmine Garner of the Kangaroos, Kaitlyn Ashmore of the Hawks, Ebony Marinoff of the Crows, Darcy Vescio of the Blues, Lily Mithen of the Suns and Ellie Blackburn of the Bulldogs pose in front of goal during the 2025 AFLW season launch at Ikon Park
With round one just two weeks away, AFL CEO Andrew Dillon has been trying to highlight the growth of the AFLW in little more than a decade. Photograph: Morgan Hancock/AFL Photos/via Getty Images

Football will return to Victorian free-to-air television on Saturdays to mark the start of the AFLW season, but the first three rounds will be split across Channel Seven’s main and secondary channels in a sign the broadcaster is not fully convinced of the competition’s ability to draw ratings.

The AFL has faced criticism this season for its new broadcast deal which has given Saturday’s men’s matches exclusively to Foxtel in Victoria, in an attempt to increase Thursday night coverage on Seven.

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