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Birmingham Post
Birmingham Post
Business
Jon Robinson

Apprenticeship training provider to JD Sports and Liverpool FC secures £5m and makes acquisition

An apprenticeship training provider, which works with JD Sports, Liverpool FC and Pets at Home, has secured a £5m investment from BGF and made an acquisition.

Alderley Park-headquartered Apprentify specialises in digital marketing, social media and tech courses.

The investment, alongside debt funding from OakNorth, has allowed the business to acquire West Midlands-based Netcom Training, a digital training provider for adults seeking to up or reskill.

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