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Benzinga
Benzinga
Business
Akanksha Bakshi

AppLovin's Merchant Boom Hints At Q4 Upside, Analyst Says

Jakarta,-,August,15,2024:,Applovin,Corporation,Logo,Signboard.,Is,An

AppLovin Corp. (NASDAQ:APP) is gaining fresh momentum in its ecommerce push as new data shows a sharp jump in merchants adopting its Axon ad tech, setting the stage for a potential upside surprise in the fourth quarter.

The accelerating footprint signals rising advertiser demand at a moment when expectations for year-end revenue have softened.

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