For years, the main knock on Apple Inc. (NASDAQ: AAPL) has been that it hasn't produced a truly new product category to reignite growth, instead leaning ever more heavily on incremental iPhone upgrades. That criticism may be about to face its stiffest test yet, as the company is reportedly poised to enter one of the most talked-about corners of the smartphone market: the foldable phone.
With a major product event confirmed for early September, Apple is widely expected to unveil its first-ever folding iPhone alongside its usual premium models. For a company long accused of playing follow-the-leader in foldables, finally joining the fray is a significant moment, and it has investors wondering how big a catalyst it could be for the stock.