
Apple has officially unveiled the Apple Watch Ultra 3, bringing upgrades in battery life, display, health monitoring and connectivity compared with the Ultra 2. The new model was announced at Apple's 'Awe Dropping' event on 9 September 2025, with pre-orders opening immediately and shipping to begin later this month. Available worldwide through Apple Stores and online, the Ultra 3 maintains Apple's premium position in the smartwatch market without a price rise.