
At long last, Amazon Prime Day 2025 has finally arrived, and the online giant is busy slashing prices on everything from tech to beauty, including all of Apple’s gear. But while there are hefty discounts on AirPods and iPads, it’s this deal on the Apple Watch series 10 that’s really caught my attention.
Launched last September, Apple’s flagship smartwatch has been slashed by an enormous £104 for Prime Day. I’ve been tracking the price of the Apple Watch series 10 since it launched, and this is the wearable’s first-ever price cut, taking it down to almost £300 for the first time.