In order to work properly, generative AI (like Apple Intelligence) needs to pull from 'training information'. That can be gained from a range of sources, although if you want to make sure that as few people as possible are cross about your artificial intelligence model, then you'll need to make sure that the date used is 'ethical'.
That means you need permission from those range of sources so that you can use the data without concern. Otherwise, you end up in a mire of copyright infringement issues and legal trouble — as many are doing. Or, if you're Google, then you petition governments so that copyright law doesn't apply to you, and you can use whatever data you want to train your AI without needing permission, or to pay.
