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Tom’s Guide
Tom’s Guide
Technology
Richard Priday

Apple Vision Pro costs $3,500 — but could cost less than half that to make

Apple Vision Pro

We were all astonished during the Apple Vision Pro's announcement earlier this week to hear just how much it'll cost. But while Apple will be charging $3,499 for its new AR/VR headset, leaker Revegnus has got a hold of the Vision Pro's bill of materials, which suggests that they may actually cost just $1,509 for Apple to manufacture.

As you can see by running the graphic below through machine translation, the most expensive items are the dual inner displays, manufactured by Sony, which cost $350 each. Assembly by manufacturing partner LuxShare costs $130 per unit, while adding in the Apple M2 chip is $120. The total cost for the headset's body, consisting of its aluminum frame and its fabric strap, also comes to $120 per unit.

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