Apple's September 9 "Surprise and Shine" event was headlined by the iPhone Duo, the first foldable iPhone, something the company had resisted for years, alongside other new products like the iPhone 18.
The event also put artificial intelligence at the center of Apple's next generation of devices, with the new Siri AI and Apple Intelligence expanding across the company's ecosystem. It was also a changing-of-the-guard moment for Apple. The presentation was the first major iPhone event led by CEO John Ternus, who succeeded Tim Cook earlier this month.
