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Benzinga
Benzinga
Business
Rishabh Mishra

Apple Underestimated Its Own Customers: AAPL CEO Tim Cook Blames 'Demand Forecast Issue' for Q4 Supply Bottlenecks

Tim Cook Apple

Apple Inc.’s (NASDAQ:AAPL) record-breaking fiscal third quarter is being overshadowed by looming fourth-quarter supply shortages. The surprising culprit? The tech giant underestimated consumer demand for its own products, contributing to a weaker-than-expected September-quarter outlook and a sharp drop in after-hours trading.

‘A Demand Forecast Issue’

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