There’s a secret to Apple TV’s success right now that comes down to not just the choice of shows it’s commissioning but its faith in them for the long run. Those big-hitting series like Ted Lasso, The Morning Show, Slow Horses and For All Mankind are running to multiple series.
This targeted approach to building content is at odds with the more scattergun approach we’ve seen from other streaming sites, and it’s one that maybe they could all learn from. So many great series have been cut down in their prime, leaving audiences disappointed. That’s rarely happening on Apple TV.
