Sonic logos have been on the rise for a while now, with an increasing number of brands realising the importance of audio branding. From Netflix's 'Tadum' to the McDonald's 'I'm lovin' it' whistle, there are plenty of sonic logos that are arguably more recognisable than some of the best logos themselves.
And now, Apple has given us what might be a late contender for one of the best sonic logos of the year, in the form of its delightful new Apple TV ident – or, as the company is calling it in typically overblown style, mnemonic. Created by Finneas (of Billie Eilish fame), the sound exists in three different versions – a five second ident, a one-second sting, and a version over ten seconds long that "might play at a movie theatre at the start of an Apple studios original film".
