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TechRadar
Amelia Schwanke

Apple TV’s new logo could be hiding a big clue about its movie strategy, and I think I know what it’s hinting at

Apple TV logo 2025.
  • Apple TV has released a new intro following its "vibrant" rebrand
  • The new opening has three versions, including a cinematic one for films
  • This could be another sign that Apple is set to double down on theatrical releases

Apple's dazzling new logo for the freshly rebranded Apple TV (RIP Apple TV+) is already showing up in front of all of its shows and films, and I think that's a sign we could be about to see a revival of its theatrical release strategy.

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