Despite great reviews, Apple TV Plus has decided not to renew Swagger after its second season. The show, created by Reggie Rock Bythewood and made by the team from Friday Night Lights, followed a basketball prodigy trying to overcome the odds and made for gripping TV. It has an average Rotten Tomatoes critic score of 93% and an audience rating of 96%. But presumably the viewing numbers weren't enough, and Apple TV Plus has decided to cancel it.
Posting on Instagram post, seen by Deadline, Bythewood said: "What an amazing adventure. In our two seasons, we have launched careers, disrupted genre, brought forth humanity through our characters, told stories we care deeply about, revolutionized the way to shoot basketball and had fun. That’s a blessing... Apple, while you are not ordering a season three, I made the show I wanted to make. Thank you for that."
