As streaming service prices continue to rise and platforms like Amazon Prime Video add cheaper ad-supported subscription tiers, Apple hiring ad execs from NBCUniversal could spell bad news for Apple TV Plus.
Business Insider reports that Apple has hired Joseph Cady, who was previously the EVP of advanced advertising and partnerships at NBCUniversal. The article claims Cady is “expected to work closely with Winston Crawford, who became Apple's head of global ad sales in September, running the team that supports the Apple TV Plus streamer and other Apple products. Crawford helped lead Apple's Major League Soccer ad sales pitch with Todd Teresi, who leads Apple's ads division.”
