I've said it before and I'll say it again – there's no better way for a streaming service to demonstrate its pulling power than by signing up Oscar-winners. If you can slap that label on one of your new projects, it's almost automatically something to pay attention to.
Apple has managed that with aplomb for The Lost Bus, which stars Academy Award-winner Matthew McConaughey as a bus driver navigating his way through some of the deadliest wildfires in American history. He'll be trying desperately to save a classroom full of primary school kids, led by their teacher, played by America Ferrera.
