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Fortune
Fortune
Paolo Confino

Apple TV+ and Paramount+ are considering bundling their streaming services as media companies seek answers to streaming profitability

Apple CEO Tim Cook (Credit: Roy Rochlin—WireImage/Getty Images)

As the streaming wars rage, some of the industry’s biggest players are seeking to join forces. Apple and Paramount are considering bundling their streaming services and offering them to subscribers at a discount, according to the Wall Street Journal. 

The possible partnership comes as media and tech companies struggle to make their streaming services profitable and consumers tire of having to jump between multiple services to watch what they want.  

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