The Apple TV holds a unique place in the Apple ecosystem as the least upgradeable product. Once someone has bought an Apple TV 4K, for instance, there's little reason to be filled with an urge to get a newer model.
Think about it. While it’s true the changes between, say, the best iPhone from year to year are smaller than in the past, noticeable differences do crop up with each cycle. That not only includes physical additions, like Dynamic Island, ProMotion, or the Action button, but also exciting new software features, as seen in iOS 17.
