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The Guardian - US
The Guardian - US
Technology
Dara Kerr

Apple reports record iPhone sales as new lineup reignites worldwide demand

iPhone on display
The iPhone 17 series stands on display at the Apple store in New York City on 19 September 2025. Photograph: Shannon Stapleton/Reuters

Apple reported its first quarterly earnings since the release of its new lineup of iPhones on Thursday, beating Wall Street analysts’ expectations. The company showed steady financial growth and a strong bottom line despite slow progress on artificial intelligence. The report comes just days after the company hit a $4tn market value for the first time.

“Today, Apple is very proud to report a September quarter revenue record of $102.5 billion, including a September quarter revenue record for iPhone and an all-time revenue record for Services,” Apple’s CEO, Tim Cook, said in a statement. Despite high overall iPhone sales, the company’s revenue in China from the smartphone came in below Wall Street estimates.

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