Apple is gearing up to launch new AirPods this year, with reports suggesting the introduction of two new versions of the AirPods fourth generation. Additionally, a new pair of over-ear headphones, speculated to be a second-generation AirPods Max, and a product referred to as AirPods Lite are also expected.
A recent research note indicates that the next AirPods will be manufactured by a subsidiary of Foxconn, with some units potentially being assembled in India later this year. The anticipated 'AirPods Lite' is projected to drive increased production levels, attributed to the launch of a low-cost model.
The analyst forecasts the release of these earbuds within the year, as Apple is expected to experience a slight decline in demand by 2024. This drop is attributed to subdued demand for the current models available in the market.
Renowned analyst Ming-Chi Kuo has suggested that the upcoming AirPods will be the most affordable offering from Apple yet, with a target price of $99. Kuo also hinted at the mass shipments of these new AirPods in the second half of 2024 or the first half of 2025, including the more budget-friendly AirPods and new AirPods Max.
Speculations arise regarding the nomenclature of the low-priced model, with doubts on whether it will be named 'AirPods Lite,' considering Apple's branding strategy. The $99 price point, although aggressive, is not unprecedented, as seen with the introduction of the HomePod mini at the same price.
The report aligns with previous predictions, hinting at the arrival of AirPods Max this year. The timing seems appropriate, given that the original over-ear headphones were released in late 2020, making any new model the first update in almost four years. While details on the features of the new AirPods Max remain scarce, an upgrade in audio quality and functionalities can be expected.
