Every year, Deepwater Asset Management, a large investment company from Minneapolis, releases its annual predictions for the coming year, and this year, the firm has predicted Apple will acquire Peloton in 2024.
The investment firm's website wrote, “Apple will look to bolster their workout segment in 2024 by adding fitness equipment to compliment the Watch and fitness tracking software. Peloton has a loyal subscriber base of about 3 million users that will add about $1.7B to Apple’s subscription revenue, additionally this fits well into Apple’s continued investment in health and wellness.”
