Apple takes inspiration from controller haptics as it rolls out new F1 trailer that makes your phone vibrate with the race cars – but you need an iPhone to get the full experience

Formula 1 racing scene from F1 The Movie.

Apple brings movie marketing to the next level with the world’s first-ever haptic trailer for upcoming racing movie F1, which vibrates your iPhone right alongside the cars.

The new clip gives us another look at Brad Pitt’s ex-Formula 1 driver turned racer-for-hire, but the best part is the vibrations. Using haptic technology, which is essentially touch feedback, your phone vibrates and rumbles with the cars on screen, making you feel as though you are in the driver's seat.