Apple Studios, known for its successful foray into original film productions, recently experienced its first box office disappointment with the release of 'Argylle.' Despite leading the weekend box office, the star-studded spy thriller only managed to bring in $18 million in ticket sales, failing to garner significant interest from audiences.
While Apple has been involved in the film industry since 2019 and even secured an Oscar for Best Picture with the critically acclaimed 'CODA' in 2021, the company has only recently ventured into producing its own high-budget releases. Their first two attempts, Martin Scorsese's 'Killers of the Flower Moon' and Ridley Scott's 'Napoleon,' can be deemed successful to some extent.
