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Smartphone sales have driven substantial revenue growth for major technology firms in recent years. However, 2025 may present notable challenges as consumer demand moderates and trade policy uncertainties intensify.
Apple (AAPL) is particularly exposed to these headwinds, experiencing slow growth amid tariff uncertainty. Recently, Apple received worse news from Counterpoint Research, which has revised its 2025 global iPhone shipment growth forecast downward to 2.5% year-over-year from an earlier projection of 4%. The adjustment is attributed to “renewed uncertainties surrounding U.S. tariffs” and weakening demand across North America, Europe, and parts of Asia.