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MarketBeat
MarketBeat
Business
Sam Quirke

Apple Stock Surges After Its Biggest Product Launch in Years—Can It Last?

Having had one of its worst days in recent memory following July’s earnings report, it's been a while since Apple Inc. (NASDAQ: AAPL) gave its shareholders much to smile about. However, the past week has been a welcome exception.

Since the company took the wraps off its latest products last Wednesday, AAPL has jumped around 7% to trade near $330, back within touching distance of its all-time high. For a stock that's been weighed down by worries over slowing growth and a lagging AI strategy, that’s a notable burst of enthusiasm. The long-awaited launch, it appears, struck the right kind of chord.

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