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MarketBeat
MarketBeat
Business
Chris Markoch

Apple Stock Positioned for Holiday Gains With iPhone 17 Boost

In the past three months, Apple Inc. (NASDAQ: AAPL) stock has jumped over 26% and become one of the better-performing stocks in the tech sector. The stock is still “only” up about 11% in the last 12 months, but recent analyst sentiment suggests that there’s still more upside to the stock’s recent rally heading into the holiday season. For many reasons, it’s still about the iPhone.

Since its Sept. 19 launch, Apple has been reporting stronger-than-expected sales for its latest iPhone model, the iPhone 17. Apple didn’t increase its price on the base model, which is helping drive sales. Plus, many iPhone users are ready for upgrades, particularly those who have an iPhone 15 or earlier model.

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