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Apple (AAPL) is once again in the limelight, as Jefferies upgraded the stock to "Hold," reversing a previous "Underperform," in reaction to encouraging iPhone 17 sales as well as services performance. This upgrade comes on the back of Apple’s record-breaking performance in the September quarter, in which the company topped analysts’ forecasts in terms of both revenues and profits, in addition to forecasting double-digit gains in the upcoming December quarter.
However, despite this outstanding performance, analysts continue to cite a "premium stock," leading to speculation that the next wave of gains will require innovation in products, including the soon-to-be-launched foldable iPhone 18.