Sports jocks and computer nerds spent a lifetime at odds with each other. If Wedbush managing director Dan Ives gets his wish they might finally have to get along.
Apple buying ESPN from Disney to accelerate its entry into the global sports media landscape would be a “no brainer,” Ives wrote in an analyst note yesterday. An acquisition, which he estimates would be in the $50 billion range, would make the Apple TV+ streaming service more attractive to subscribers by adding more live sports, the “golden goose” of content. “Cupertino plays chess while others play checkers,” Ives told Fortune in an email.
