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Technology
Oliver Haslam

Apple says it doesn't hike iPhone and Apple Watch prices to pay for its climate pledge

Best Environmentally Friendly Iphone 13 Pro Max Cases.

If you've ever looked at the price of a brand new Apple Watch Series 9 and wondered if you're subsidizing Apple's environmental efforts, you can now rest easy. You aren't — those prices are all components, manufacturing, and profit.

That's according to the person that would likely know. Apple Vice President Lisa Jackson is behind Apple's environmental initiatives (she's president of Environment, Policy, and Social Initiatives, to be precise) and in a new interview, she confirmed that the company doesn't "factor in a premium" to cover the cost of the work it does to help save the world.

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