Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Verne Kopytoff

Apple's WWDC is crucial to the company showing it can still compete in the one area that matters

(Credit: BAY ISMOYO/AFP via Getty Images)

No pressure, Apple.

The iPhone maker’s WWDC conference starting on Monday will be pivotal to the company’s future. CEO Tim Cook must reassure customers, developers, and investors that Apple can narrow the gap with its rivals in the only thing that seems to matter in the tech industry these days: artificial intelligence.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.