
Nobody is predicting that Apple’s upcoming mixed-reality headset will be cheap — even by the company’s premium standards. It’s expected to launch with an MSRP of $3,000 — three times the price the Meta’s Quest Pro sells for (albeit factoring in the permanent $500 price cut).
But it appears Apple won’t have much choice if it wants to ensure any kind of profit on each unit. A number of reports out of Asia tot up the estimated bill of materials (BOM) for the upcoming headset, with totals ranging from $1,300 to $1,600.