Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Geoff Colvin

Apple's Tim Cook is under pressure—but there are a few key reasons leadership experts think he's still the guy for the job

Is it time for Apple CEO Tim Cook to clean out his office? You might think so after the past few weeks. But top experts on CEO successions counsel settling down and looking at the big picture. It shows why Cook might remain CEO for years and why that might even be the best course for Apple.

The recent depressing news included a top Apple AI executive’s defection to Meta just weeks after another high-level AI researcher had left—especially painful because Apple is widely seen as a laggard in the world’s hottest technology, AI. Last month Apple’s annual Worldwide Developer Conference, often a scene of breathtaking new products or services, was “a snoozer,” said Wedbush analyst Dan Ives. While stocks of Microsoft and Alphabet are hitting new highs, Apple is down 16% this year.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.