Apple is everywhere. Its flagship iPhones make up half of all mobile phones in Britain – a level of market dominance unimaginable to those of us who remember playing Snake on a Nokia 3310.
There are many hardcore Apple fans for whom this won’t be a problem. And it’s certainly not a problem for Tim Cook, the company’s CEO, who was spotted swigging drinks and cracking okes with Lizzo, Henry Cavill and other celebrity friends at last month’s Superbowl.
