Apple’s Premium IPhones To See Price Hike In Select Markets, Says Gurman

Customers walk past the Apple Store in Causeway Bay in Hong Kong, China, July 25, 2023.  Gurman said he expects the price of top-end iPhones to increase in select markets, thanks to more expensive components like titanium frames, new camera sensors, and additional storage. COSTFOTO/NURFOTO VIA GETTY IMAGES.

Ahead of Apple, Inc.’s (NASDAQ:AAPL) iPhone 15 launch event, Bloomberg’s Mark Gurman delved into a strategy that the company has implemented with much success.

Apple’s Strategy Shift: Apple will look to boost iPhone revenue by going upscale, said Gurman in his weekly Power-On newsletter. This is a strategy, the company first contemplated in 2016 when iPhone unit sales plateaued to around 200 million to 220 million devices annually, he said.