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T3
Technology
Max Freeman-Mills

Apple's new series from Breaking Bad creator finally gets a proper teaser –but it's still short

Pluribus on Apple TV+.

I've been saying it for a few weeks – Apple's approach to teasing the new series that it has coming from Breaking Bad and Better Call Saul creator Vince Gilligan has been hilarious. That's not a criticism, to be clear, it's just me recognising just how much patience Apple has demanded from its audience.

Every week or so it's dropped another incredibly brief, very cryptic teaser, generally featuring the show's purported main character Carol looking quizzically at some odd sight or other. Now, though, we've finally got what's labelled as an "Official Teaser", and while it does indeed show much more than the previous tiny glimpses, it's still extremely brief.

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