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Creative Bloq
Creative Bloq
Technology
Natalie Fear

Apple’s Korean ad controversy is more serious than it seems

Apple iPhone Air .

Apple recently graced us with the highly anticipated iPhone 17 lineup, including the ultra-sleek iPhone Air. As the name suggests, the Air is Apple's lightest model, so skinny in fact that it takes the tiniest pinch to hold it up, but it turns out the gesture carries an unexpectedly belittling meaning.

With recent controversies like Sydney Sweeney's American Eagle ad, the internet has become a hotbed for cancellations and brand boycotts. While the best adverts often spark conversation, it seems Apple made the right call to play it safe and edit its advertisements.

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