Get all your news in one place.
100's of premium titles.
One app.
Start reading
Tom’s Guide
Tom’s Guide
Technology
Mark Spoonauer

Apple's Joz and John Ternus recall the 'wow' moment when Steve Jobs changed the trajectory of the company

Steve Jobs unveiled the first iPhone on January 9, 2007 during a keynote at Apple’s Macworld Conference in San Francisco, CA.

It was 1997 and Steve Jobs had just returned to Apple after a 12-year absence. At the time, it was widely reported that Apple was just 90 days away from potential bankruptcy.

Greg ‘Joz’ Joswiak, now Apple’s senior vice president of worldwide marketing, was reporting to Phil Schiller back then. The two weren't quite sure how to start their first meeting with the returning founder.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.