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Windows Central
Windows Central
Technology
Kevin Okemwa

Apple's ingenious AI strategy will let the iPhone maker have its cake and eat a cut of OpenAI's ChatGPT Plus subscription plan, too

Apple OpenAI Best Buy Apple Intelligence Settings Mark Gurman HP Microsoft
Apple Intelligence running on an iPhone.

What you need to know

  • Apple is slated to roll out its much-anticipated iOS 18.2 update featuring advanced Apple Intelligence features, including ChatGPT and Visual Intelligence.
  • The latest iOS 18.2 beta update features a new Upgrade to ChatGPT Plus option in the Settings app, indicating that the iPhone maker is getting a cut for advertising OpenAI's $20 service across its products.
  • Apple Intelligence will remain freely available across Apple's tech stack, potentially driving iPhone 16 sales and growing its user base.
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