It's easy to forget today how distinctive Apple earphones were when the company launched the iPod back in 2001. Making earphones white instead of black immediately identified iPod (and later iPhone) users, creating a status symbol and a key ingredient for one of the best print ads of the 2000s.
When the wires disappeared with the release of the first AirPods in 2016, Apple stuck with that signature all-white look. But it seems the company seriously considered offering much more vibrant colour options – at least for the case (see our pick of the best budget audiophile headphones for over-ear alternatives).
