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Technology
Oliver Haslam

Apple's focus on AI technologies for iOS 18 and beyond sees it poach dozens of people from Google for a secretive lab in Switzerland

The back of an iPhone 15 Pro, showing its camera system.

Apple is expected to kickstart a new focus on AI for its iPhone, Mac, and other device lineups with the release of iOS 18 and beyond later this year. Those updates are all expected to be previewed during the WWDC 2024 event in June, but work is already very much underway — and part of that reportedly involves Apple picking up dozens of new employees from Google in an attempt to bolster its AI-focused workforce.

According to a new report, Apple has already sought to sign up engineers who previously worked at Google, starting with the 2018 poaching of John Giannandrea to take on the role of AI executive at the company.

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