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Sport

Apple's "F1" movie success paved the way for its live F1 coverage in the US

F1 Apple Haas F1 Team

Apple's involvement in the F1 movie played a huge role in the company's choice to pursue the broadcasting rights for Formula 1.

Speaking at the Autosport Business Exchange London, Apple's global head of sports, Jim DeLorenzo, outlined the confidence that the success of the movie gave the organisation as it became fully integrated with teams and drivers during live race weekends. This confidence became part of the decision-making behind its move to take on the broadcasting rights for the championship from 2026 in the United States.

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