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Fortune
Fortune
Sasha Rogelberg

Apple’s Eddy Cue admits sports streaming fragmentation has gone too far: 'If we want people to watch games… things need to be fixed'

Eddy Cue sits in a white chair on stage, smiling and holding a microphone to his face. (Credit: Pamela Smith/Getty Images)

It has never been a better time—or a worse time—to be a sports fan, according to Eddy Cue, Apple’s senior vice president of services.

“It’s never been a better time, because, let’s face it, every sport in the world is available in some fashion or another to watch—that wasn’t the case not that many years back,” Cue said on stage at the Autosport Business Exchange NYC conference on Wednesday.

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