If you're looking to launch a new show, attaching a huge name is a good way to start – but that generally means nabbing a massive actor. Apple just proved that there's another way to build hype, though, by teasing Pluribus, which is the creation of Vince Gilligan, the mind behind Breaking Bad and Better Call Saul.
That makes him one of the most celebrated show runners of the last couple of decades, and whatever he did next was always going to be news. The fact that Apple has sealed a deal with him, rather than Netflix or one of the other contenders for the 'best streaming service' crown is pretty huge for it.
